New Balance 550, AURALEE

New Balance 550, AURALEE

AURALEE Stripped the 550 Back to Cream

Tokyo-based fashion label AURALEE debuted their NB 550 AURALEE at Paris Fashion Week before the public release. Style code BB550AR, July 26 2021, $180 retail. The pair runs all-cream leather across the upper with layered perforated panels, exposed raw edges, and absolutely no contrasting accents. AURALEE branding only on the midsole, no logos on the tongue.

The cream stays cohesive across leather, laces, and panels under indoor light, then catches warm yellow under direct sunlight thanks to the pre-yellowed midsole running underneath. Raw edges on the panel construction are the detail that separates this from a standard 550 cream pair. The $180 retail (vs $130 ALD) signaled premium construction at launch. A standout in the Japanese collab 550 reps row. Among the cleaner Japanese collab New Balance 550 reps in our catalog. Sits with the rest on the New Balance reps page. Standard 550 fit, TTS. More at shoe replicas.