New Balance 550, Rich Paul

New Balance 550, Rich Paul

Forever Yours, Rich Paul’s Second Act

Rich Paul founded Klutch Sports Group, represents LeBron James, and dropped his first New Balance 550 in 2021. NB 550 Rich Paul Forever Yours is the 2023 follow-up. Style code BB550RR1, July 14 2023, $130 retail. Greyish-lavender suede upper instead of the standard leather build, scattered burgundy accents, white midsole, and a co-branded rose graphic on the heel as the centerpiece.

The suede shifts the texture conversation entirely. Where the original 2021 Klutch pair stayed close to the standard 550 spec, Forever Yours leans soft and almost dressy. “RP” embroidered rose motif on each heel ties to the apparel collection that launched alongside it. Stays a chase pick in the suede 550 reps category. Among the more material-rich NB 550 reps in stock right now. Sits with the rest of the Klutch and ALD collabs on the New Balance reps page. Standard 550 fit, TTS. Full lineup at 1:1 reps.